Proctor & Gamble: SK-II Brand Story

SK-II is a prestige beauty brand with a story rooted in Japanese culture. Custom watercolor illustrations were created for a unique presentation showcased at SK-II headquarters in Japan. The goal was to increase brand awareness, connect with a young, tech savvy audience, and create shareable moments.

Lead design, visual style, & Illustration: Annette Filice   |   Art direction: Ryan Orcutt, Duarte, Inc.

Sample slides

original artwork

© 2020 Annette Filice. All rights reserved.